Behavioural Science (in the UK) & The Gospel Invitation

These ideas have been knocking around in my mind for a while now, but I heard recently on talkRADIO someone mention, for the first time anywhere, The Behavioural Science Unit. I was beginning to think I was the only one that had ever heard about this. It’s also called ‘Nudging.’ There is a unit (in government) that is actively engaged, using these techniques, in manipulating the behaviour of the population. That’s us. So I have stood back and observed, over the past year or so, our behaviour being manipulated. There is active coercion happening.

Many of you might not know what ‘Nudging’ is. Some time ago The BBC had a program on ‘The Power of Nudge‘, and it was quite astonishing. The reason I know about this is because I listened to it at the time of its first broadcast. Quote: ‘What really changes people’s minds (about the idea of nudging) is because it works.’ This was part of a series on ‘The Pursuit of Power’ in case you think I’ve gone crazy. This was a part of a Behavioural Science unit in No 10 when David Cameron was PM. (This unit is now independent and is called ‘The Behavioural Insights Team’ or ‘Nudge Unit’ –  They still use Nudging) The original unit had a sunset clause attached to it, set at 2 years in case it didn’t work. But it did and does work. The UK (and other countries) are now (as I see it) a huge experimental ‘Petri Dish’ of behavioural management and control. I’m sure there are other such Units. Is it a conspiracy then, if it’s happening.

Incidentally, Dr John Lee (Professor of Pathology) in his video (HERE) (dated 1st May 2021) mentions The Behavioural Insight Team (from 30m) that uses FEAR to manipulate the population. I watched this on 4th May 2021. Again, this is clear evidence that we are being manipulated (as if we didn’t already know). This is not something to cast off as something only a few conspiracy nutcases believe – because it’s really happening.
I wonder if advertisers used these techniques whether they’d be legal. Subliminal advertising is illegal, even though the jury is out on its actual effectiveness. Nudging really does work though.

There’s a Vaccine advert that has been running (ad nauseam) quite regularly on talkRADIO and is, I think, a typical use of nudging. Remember, nudging works. That’s why they do it. In the advert we are told to ‘Join the millions already vaccinated…. Every vaccination gives us hope.‘ There are other Ads, but the point is to move us, or nudge us, into action. To manipulate our behaviour. And you can’t miss all the signs everywhere to reinforce the behaviour (social distancing & masks). By the way, I’m not making any comment on taking the vaccine, or not. Merely that ‘Nudging’ works. I didn’t catch who it was and only caught the last part of an interview (some weeks ago now) on talkRADIO but I think it was an MP that said he was ‘surprised at how easily people gave up their liberties.’

It’s inconceivable there is only one of these businesses operating. The Big Tech companies are doing it all the time. Sometimes by withholding information, at other times by using targeted information, at other times by taking down information that doesn’t fit the narrative. Did you see the film ‘The Social Dilemma’? Maybe you thought it was an exaggeration. Perhaps, to some degree. But the point is it’s happening. Whatever your view of President Trump is or was, it comes to something when Tech Companies can pretty much silence the President of the US.

As we appear to have some sort of end (to the pandemic, not the aftermath) to this madness what’s the point in saying all this now? The point is this: don’t think the behavioural insight team, and other such teams, will be clearing their desks and closing down the office as the crisis comes to an end. I think that would be unbelievably naive. No, the ‘insights’ gained through this will be used in other ways (I’ll leave those other ways to your imagination) to manipulate the population into other behaviours (or beliefs). The trick is, of course, to do it a) without us realising it and/or b) by making us actually want it – so we become complicit in our own change of behaviour. Talk about 1984 (‘I love you Big Brother’).

How does this affect the Church?

Apart from my concern as a citizen about losing my freedoms, the other (more important) reason I’m interested in all this is because this is the sort of manipulation that when presenting the Glorious Gospel of the Blessed God we DON’T do. We don’t manipulate people into becoming Christians. We don’t ‘Nudge’ people into the Kingdom! Even if it works, and it does – we don’t do it. This is one reason why I’m not in favour of big organised evangelistic campaigns or what is called ‘the Invitation System.’ We should run a mile from any such methods. As the Bible says: ‘… we have renounced disgraceful, underhanded ways. We refuse to practice cunning or to tamper with God’s word, but by the open statement of the truth we would commend ourselves to everyone’s conscience in the sight of God (2 Cor 4:2).

But there’s also a dark side to all this. The church is engaged in a war. Not a physical war. But a spiritual one. ‘For we do not wrestle against flesh and blood, but against the rulers, against the authorities, against the cosmic powers over this present darkness, against the spiritual forces of evil in the heavenly places (Eph 6:12). And as Paul tells us in another place ‘… the weapons of our warfare are not of the flesh but have divine power to destroy strongholds (2 Cor 10:4).’ ‘We destroy arguments and every lofty opinion raised against the knowledge of God, and take every thought captive to obey Christ… (2 Cor 10:5).’

And it’s quite interesting at his point how the Apostle Paul speaks of taking every thought captive…. I’m not sure we can so quickly dismiss some of this stuff as ‘conspiratorial’ as many Christians seem to do. How is it all affecting the church of the Lord Jesus Christ? The Bible says ‘we are not ignorant of his (Satan) designs (2 Cor 2:11). Perhaps we are ignorant of Satan’s schemes in this area? I’m all for the plain teaching of the Gospel. We shouldn’t employ any subterfuge in presenting the Gospel or any ‘bait & switch’ techniques. But that doesn’t mean, as we have read, we shouldn’t be unaware of Satans devices. Love not the world nor the things of the world (1 John 2:15). Manipulating and coercing people is a worldly activity. It’s what the systems of the world do. We don’t manipulate and coerce people into the Kingdom of God. That is the work of the Holy Spirit. It is He that makes his people willing in the day of his power (Psalm 110:3). We don’t use worldly methods. And we don’t need to either. The Spirit of God doesn’t ‘influence’ people, rather, he makes them alive (Eph 2:5)!

It’s important for us, therefore, to know there is someone that speaks the truth. The Lord Jesus many times used the phrase ‘I tell you the truth’ (verily, verily) and that is exactly what he did, and does. He didn’t use methods of coercion or manipulation. He speaks the truth, even when we don’t like it. So when he invites us to himself, as he does right now, promising rest for our souls, we can be assured that he is speaking the truth. In other words, we can trust the Lord Jesus Christ.

Come to me (Says Jesus), all who labor and are heavy laden, and I will give you rest. Take my yoke upon you, and learn from me, for I am gentle and lowly in heart, and you will find rest for your souls.(Mat 11:28 & 29).’

He speaks, and, listening to His voice,
new life the dead receive,
the mournful, broken hearts rejoice,
the humble poor believe.

(O for a thousand tongues – Charles Wesley, 1708-88)


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